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What We Do

Programming, coaching, and the support that keeps both current.

Engagements are continuous, not transactional. We sit alongside the operator from pre-launch design through every cycle that follows.

The engagement

Four pillars carry every program.

01

Programming engine

Class formats, individual training programs, and progression frameworks from a curated catalog with over a decade of continuous operational history at source. Built for mixed-population delivery. Scaled to the operator's room, schedule, and population.

Programming runs on a four-cycle cadence: weekly drops to keep the class library fresh, monthly schedule construction tied to the operator's calendar, quarterly macrocycles for progression, and annual recalibration to keep the program aimed at the population it actually serves.

02

Coaching education

Two-week launch training, on-site with the operator's coaching team. Seven days of intensive instruction on the catalog content followed by seven days of shadow-and-coach during soft launch. The coaches who walk the floor on day one know the programming the way the people who built it know it.

Ongoing development continues with a monthly remote coaching clinic and a quarterly on-site review. The coaching standard is not a binder handed over at launch. It is a practice that gets refined.

03

Operating manuals

Staff manuals, SOPs, onboarding workflows, class-room setup standards, equipment care protocols, member-data handling procedures, and the day-to-day playbooks that let an operator's team run a programmed facility consistently.

We build the manuals alongside the operator, tuned to the operator's existing systems and brand voice. The team on the floor inherits a document set that reads like the way they actually work.

04

KPI oversight

Utilization, class participation, class-level rating, member satisfaction. The metrics we own as a programming partner are the metrics that programming and coaching actually drive. Reporting cadence, target ranges, and the review process are agreed at engagement start and revisited each quarter.

We work alongside the operator's existing operational KPIs and SLAs. The metrics we commit are the ones our work is directly accountable for.

Lifecycle

How an engagement unfolds.

  1. 01

    Weeks 1 to 8

    Pre-launch design

    Population scoping, programming map, equipment recommendations against confirmed room dimensions, staffing model, KPI structure, and the calendar that carries the launch through soft open. The operator and the AmyBird principal work jointly through this window.

  2. 02

    Weeks 8 to 10

    Launch training

    Fourteen days on site with the operator's coaching team. Seven days intensive on the catalog content. Seven days shadow-and-coach during soft launch. Manuals and SOPs go live alongside the training.

  3. 03

    Day one

    Go-live

    The facility opens with programming on the boards, coaches who know the material, and a member onboarding flow that takes the first visitor from front desk to first session without anyone left to wander the floor.

  4. 04

    Steady state

    Six standing support channels

    Weekly programming drops, monthly schedule refresh, quarterly on-site review across two days, monthly remote coaching clinic, always-on escalation channel, and an annual strategic recalibration. The operator's team owns the floor. We keep the engine current.

Who we work with

Operators running fitness inside a larger hospitality or facility scope.

Hospitality groups

Food-service and hospitality companies delivering integrated wellness offers across dining, conference, and fitness inside a single client relationship.

Corporate amenity operators

On-site fitness amenities inside enterprise office environments. Single campus, multi-tenant building, or dispersed corporate real estate portfolios.

Enterprise facility management

Integrated facility management groups whose scope includes fitness amenity programming alongside building services. We sit alongside existing operational structures.

Commercial

Monthly retainer, scoped to the engagement.

We work on a continuous consulting retainer rather than a project-by-project model. The retainer covers programming, launch training, ongoing staff education, operational support, and KPI oversight as a single integrated package.

Terms scale with the size of the population the program serves, the number of classes per week, the depth of the operating manual build, and the level of on-site support agreed. We propose against the engagement, not against a price list.

Start the conversation

Tell us about the room you are programming for.

Two business day response window.

sales@amybird.fit Contact